Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

Book
Artist/Author/Cast: 
Chapman, C.C.; Handley, Ann
ISBN: 
9780470648285

How to create bold content that packs a punch for blogs, podcasts, websites and webinars to establish credibility and build a loyal customer base Content rules shows how you can create compelling content that people want to consume and which speaks to their needs or wants or desires.

Description: 

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.

    Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
    Leverage social media and social tools to get your content and ideas distributed as widely as possible
    Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
    Write in a way that powerfully communicates your service, product, or message across various Web mediums

Boost your online presence and engage with customers and prospects like never before with Content Rules.

Call Number: 
658.872 H23684c 2011

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