Best-selling authors David Zinczenko and Matt Goulding are back with a fully updated report on what to eat and what not to eat for 2013. Thanks to the publishing sensation Eat This, Not That American food peddlers are slowly starting to offer more healthful options to consumers. But the supermarkets and restaurants still are bursting at the seams with foods loaded with sugar, fat, and salt. Fortunately, calorie cops Zinczenko and Goulding are on the case again identifying the calorie bombs and the much better choices for health-conscious consumers. Featuring all-new research on the ever-changing fast food and supermarket landscape, Eat This, Not That 2013 is the most practical and easy-to-use tool to help people gain control over what they eat. Packed with insider tips and info about advertising and marketing techniques that attempt to deceive the public into consuming more of what's making America fat, the 2013 book is a must-have for anyone who cares about their health and how their body looks. The "No-Diet Weight Loss Solution" works because it's brilliantly intuitive and visual, pitting calorie-laden food choice against much smarter option, with ratings, calorie counts and other useful facts that help readers instantly eat healthier without sacrificing taste. Weight loss comes down to knowledge and self-discipline. Eat This, Not That does the heavy lifting to empower its readers to achieve success.