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Nonfiction

Fiction

High-Hanging Fruit : Build Something Great by Going Where No One Else Will

High-Hanging Fruit : Build Something Great by Going Where No One Else Will
Artist/Author/Cast: 
Rampolla, Mark
ISBN: 
9780399562129

Grabbing the low-hanging fruit is no longer acceptable. ZICO Coconut Water founder Mark Rampolla argues that when you choose to reach higher, you can build an incredible business, be profitable, and maybe even change the world . In 2004, Mark Rampolla was successful by most standards. There was just one problem: He wasn't inspired in his job and believed he had something more to contribute to the world. When he asked himself, "What do I have to offer that will improve the world?" Rampolla realized that his big idea was hanging right overhead. From his time living in Central America, he and his family came to love drinking coconut water, just like the locals. But no one was really selling coconut water in the United States. So Rampolla chased a very ambitious goal: introducing coconut water to the American beverage market dominated by a few big players. He wasn't just starting a business; he was creating a whole new industry. ZICO Coconut Water brought a healthy beverage alternative to American consumers while also helping developing-world growers and suppliers profit from this resource. It was a win-win-win--good for Rampolla, his customers, and the world. So good, in fact, that in 2013 the Coca-Cola Company purchased ZICO and is scaling the brand around the globe. Rampolla wrote High-Hanging Fruit for others who want to succeed because of, not in spite of, their values. This book is for people who believe that it's their duty to reach higher than just the bottom line to build businesses driven by passion, purpose, and integrity. Above all, it's a call to arms for a new generation of entrepreneurs who want to disrupt the old model and do good by doing business.

NewNow! - Nonfiction

The Games

The Games
Artist/Author/Cast: 
Patterson, James; Sullivan, Mark
ISBN: 
9780316407113

Rio has spent years preparing to host the world during the Olympic games--but they didn't prepare for this ... Rio de Janeiro, Brazil--home to beautiful white-sand beaches, gorgeous women, stunning natural beauty, and the world's largest Carnival celebration--knows how to throw a party. So it's a natural choice to host the biggest spectacles in sports--the World Cup and the Olympics. To ensure that the games go off without a hitch, the organizers turn to Jack Morgan, the unflappable head of the renowned international security and consulting firm Private. But when events are this exclusive, someone's bound to get left off the guest list. Two years after the action nearly spilled from the field to the stands during soccer's championship match, Jack is back in Rio for the Olympics. But before the cauldron is even lit, the only thing more intense than the competition is the security risks. When prominent clients he's supposed to be protecting disappear, and bodies mysteriously start to litter the streets, Jack is drawn deep into the heart of a ruthless underworld populated by disaffected residents trying to crash the world's biggest party. As the opening ceremonies near, with the world watching in horror, Jack must sprint to the finish line to defuse a threat that could decimate Rio and turn the games from a joyous celebration into a deadly spectacle.

NewNow! - Fiction